While we’re not able to provide specific details, the closure was due to a combination of ownership change, market challenges, and weakened sales momentum. In addition, the Multi-level Marketing (MLM) sales model that Thrive Life utilized has decreased in popularity recently, which contributed to an overall reduction in customers and consultants.  Thrive Life’s parent company, Thrive Freeze Dried, decided to shut down its retail/direct sales division to focus exclusively on more profitable B2B wholesale freeze-dried food sales, a strategic shift following new leadership and declining sales post-COVID-19, The closure was a surprise to many but a deliberate move to concentrate on commercial clients like large food manufacturers, not a failure due to lawsuits or debt.